Sandra Reynolds is an agency representing models and actors in London and throughout the UK. Our excellent reputation as one of the most highly respected commercial agencies has been built up and maintained over the 40 years we have been established by our friendly, transparent, honest approach that builds trust and long-term relationships with our models, actors, and clients. 

Our knowledgeable and conscientious team delivers an exceptional, friendly service with the passion to make every project a success and we expect the same commitment from everyone we represent. Apart from your look, other things which are essential to us are a friendly personality, well-groomed image, professional attitude and, of course, oodles of common sense!

If you've decided you'd like to apply to be represented by us as a model or actor but have questions, you've come to the right place!  Naturally, you are curious about what we are looking for, how the process works, and what we are like to work with.  We have popped together some of our most Frequently Asked Questions about joining the agency below.

DO I NEED TO HAVE EXPERIENCE?

Not at all!  We love seeing new faces that we can develop as well as models who have had previous experience. Some of the things which are essential to us for everyone we represent are a friendly personality, well-groomed image, professional attitude and, of course, oodles of common sense! If you are successful in the first stage of the recruitment process, we will ask you along to one of our new faces days where we will take some shots of you to get an idea of how you work in front of the camera. We have a fantastic ‘New Faces’ team who are always on hand to help you with any queries you may have upon joining the agency, as well as our amazing bookers who love nothing more than nurturing new talent and watching them grow within the industry.

It is important to bear in mind that there are many qualities we look for in a model, other than just looks. You must be flexible, punctual and organised too! Confidence too is key (not to be confused with arrogance). Even if you have little to no experience, get yourself in front of a mirror and practice those poses! Having confidence in the way you work in front of the camera is a fantastic stepping stone in the right direction. Equally, for aspiring actors there are many courses that you can put yourself on in order to gain a little insight into the acting world, these are also great to be able to put on your CV!

AM I TIED INTO A CONTRACT WITH SR?

Our Terms and Conditions set out our terms of business (what we expect from you and what you should expect from us) which you must agree to in order to be represented by us however, we will not tie you to having to be with us for a certain length of time. We believe it is important that our working relationship is one of mutual respect - we work hard for you and we expect the same back. We hope that our models are with us for a long time and that they are with us because they enjoy working with us, not because they have signed a contract they cannot get out of! If at any time you wish to leave us, we only ask that you honour any jobs we have you booked for at that point.

WHERE ARE YOU BASED?

We have offices and studios in London and Norwich. We hold new face recruitment appointments at both, so you are welcome to come to the location most suitable for you. The majority of our work is London-based, however, we book work all over the UK, throughout Europe, and worldwide.

DOES IT COST ANYTHING TO JOIN?

There are no upfront fees to join our agency. For at least the first year, there is an annual publicity fee of £60+VAT (£72) which is added to your account on 1^st January. This fee covers the cost of producing and updating your SR publicity material including website page, cards and update shots when you need them. You do not pay this up-front, it is deducted from your first job each year. Should you not book any jobs, this fee would not be chargeable.

Once you are signed to our Pay Next Day scheme, you are no longer charged for this.

WHO ARE YOUR CLIENTS? 

Sandra Reynolds bookers work on hundreds of amazing filming and photographic briefs each month, so our clients vary massively.  During the many years we have been trading, we have probably worked with most well-known brands.  One minute we could receive a brief for a fantastic car commercial and the next for a very high-end beauty brand - we can never predict how our days will pan out, and that’s what we love most about the industry!  We are a commercial agency so usually work within the lifestyle or commercial sectors. This can include but is not limited to travel and tour operators, food and drink, e-commerce, beauty, automotive, fashion and jewellery, technology and fragrance.

You can see some of the recent brands we've worked with on our About Us page and we always feature new work on this blog.

WHAT LOOK DO I HAVE TO HAVE?

As an inclusive commercial model agency, we are looking for a diverse selection of models and actors of all shapes, sizes, ages, genders, ethnicities, and sexualities. As we have already touched upon, the way you look is only a part of what we consider when assessing if you are suitable for the agency. Of course, you do have to have a look that works for our clients, however, the talent we send to shoots must also represent the agency well, so we will also be looking for friendliness, professionalism, and confidence in front of the camera as well as people who are punctual, organised and well presented at shoots and castings. It is super important when you get to that casting that you stick in the minds of the client so if you’re the shy quiet one in the corner or hate having your picture taken, this industry is probably not for you!

It’s also worth thinking about what sets you apart from the rest – do you have an interesting skill, hobby, business or story?

DO I HAVE TO BE A CERTAIN HEIGHT OR SIZE?

Not at all.  We have models on our books of all heights and sizes. To be in our model division you would need to be 5'7" (girls) and 5'11" (guys) but our actors, real models, petite and curve models are all just as busy.

DO YOU ACCEPT OLDER MODELS?

Absolutely!  Our classic models are 35yrs plus and super-busy.  We receive lots of briefs aimed at older models for worldwide brands. Currently, the oldest model we represent is in her 90's.

CAN I BE WITH OTHER AGENCIES AS WELL AS SANDRA REYNOLDS?

We are a non-exclusive agency, which means our models and actors can be with other agencies. However, we do not represent models who are signed to lots of different agencies as this can lead to clients “shopping around” to get the best/lowest price for you.  Also, you may be going forward for the same brief multiple times which clients don't like - this does not actually increase your chances of work and can in fact be detrimental.

Our recommendation would be to sign with one or two other agencies covering different areas, for example, some of our actors will have an agent that deals with their theatre and TV work and we will deal with their stills and TV commercials, or we may deal with a model's commercial work and another agency may handle all their editorial work. We cover all of London, the South East, and East Anglia so it would be fine for you to then also be with another good agency in Manchester, for example.

HOW WILL I KNOW WHETHER I'VE BEEN ACCEPTED?

Due to the high number of applications we receive (more than 200 per week), we are only able to get back to successful applicants. This process can take 3-4 weeks. If you have not heard from us after 4 weeks please assume that on this occasion your look is not right for the agency. If you are successful, we will contact you via email to arrange a meeting at one of our new face casting days. Please keep an eye on all of your mailboxes, including junk.

DO I NEED PROFESSIONAL PICTURES?

No these are not necessary initially. If you have professional shots that's fine, however, in the initial stages of your application shots taken on a phone with minimal makeup and natural light are perfect for us to see you clearly and assess your suitability for the agency. Try to take these against a plain background – a white wall or door is perfect. One headshot, one full length shot and a smiley shot, showing your teeth is all we need, please note these images need to be 200-300kb in order for your application to submit.

We will take a selection of photos at the new face casting day which will be used to promote you if you are offered a place on the books. If you have no professional images we may also suggest you book a test shoot but will discuss this with you.

WHAT DO I NEED TO DO TO BE A MODEL OR ACTOR?

Here are SR we work on an appointment-only basis, which means we don't see walk-ins so in order to be considered for representation, you will need to apply here. If your application is successful, we'll invite you to come and see us.

To help you out we've put together a short video to explain what we are looking for when you apply, what images you'll need to provide, and how the application process works:

HOW MUCH MONEY WILL I EARN?

As an agency, we can never guarantee work or tell you how much you will earn. We will only offer you a place on the books if we feel you will work well with us as the last thing we want is to have models on the books who are not working, however, ultimately we cannot tell our clients who to book. We can recommend who we think will work well for their brief but it is their choice whether they would like to see you for a casting or book you. Our bookers will be submitting you for briefs you are suitable for on a daily basis - we would then only contact you should the client wish to shortlist you for their shoot.  All clients have different budgets for their projects depending on the time on set, location of the shoot and the usage of the images/footage taken on the day.  Rates can range from hundreds of pounds all the way up to the high thousands, depending on how well-known a brand is and how large the usage they require is.

I DON'T LIVE IN LONDON, CAN I STILL APPLY?

Of course, as long as you are happy to travel.  Although we have clients based all over the UK, as well as internationally, the majority of our castings and shoots do tend to happen in London. It is worth bearing in mind that whilst some clients will, not all clients will be happy to cover your travel expenses if you are outside London but hopefully, your fee will still make this worthwhile for you.

ARE YOUR BOOKS ALWAYS OPEN?

Yes, our books are always open so get your application in via the link below!

HOW DO I APPLY?

You can read further information on how to apply and, when you are ready, fill in our form here.