About Us

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Sandra Reynolds is an independent, family-run model and talent agency, established in 1975. With over 50 years’ experience, we are proud to be one of the longest-established commercial model agencies in the UK.

Founded by Sandra Reynolds, the agency has grown and developed over five decades while remaining true to the values it was built on: strong relationships, honest communication, professionalism and a genuine understanding of both clients and talent. Today, Sandra Reynolds remains independently owned and family-run, with a team that combines long-standing industry experience with a practical, forward-thinking approach.

We represent models, actors, children, families, real people and content creators for photographic campaigns, TV commercials, branded content and advertising projects across the UK. Over the years, we have worked with some of the world’s best-known brands, production companies, advertising agencies and casting teams.

The industry has changed significantly since Sandra Reynolds was founded. We have seen major shifts in advertising, casting, production, technology, digital content, social media and the way talent is booked and represented. We continue to move with those changes, investing in our systems, our team, our talent and our approach, while staying true to the core values that have shaped the agency from the beginning.

At SR, we only represent talent we have worked with, met or taken the time to get to know properly. This is central to how we work. It means our booking team can make informed suggestions, understand who is right for each brief and feel confident that the people we put forward will be professional, reliable and well suited to the job.

Our booking team works closely with clients to understand the creative, practical and commercial needs of each project. We know that the right suggestion is not just about appearance. It is also about experience, availability, location, attitude, professionalism and how someone will work on set.

We are proud to have long-standing relationships with hundreds of clients, as well as many of our models and actors. Our focus has always been on building trust over time, rather than quick wins. We aim to provide a service that is efficient, experienced, straightforward and human.

More than 50 years on, Sandra Reynolds continues to be guided by the same principles it was founded on, while actively responding to the needs of a changing industry. We are proud of our history, but we are equally focused on the future of talent, production and representation.

Recent brands we've worked with