03 / 08 / 2020
Slow Fashion Season: with Fabulous Miss K
How can we slow down our fashion consumption? We have all seen the news, media coverage and conversations happening on social media, so what can we do about it?
New to the SR creatives division, Fabulous Miss K - a vintage and sustainable fashion stylist tells us about the campaign ‘Slow Fashion Season’ that has been set up to combat the global impact that the fast fashion industry has on our planet. Karen is an ambassador for the campaign and is doing lots across her social media platforms to raise more awareness. You can find out more about the campaign on the Slow Fashion Season website here and Instagram (@slowfashionseason) and view Karen's page on our website here.
What is Slow Fashion Season?
In the summer of 2019, Slow Fashion Season took on a big issue: combating the (fast) fashion industry. Last year, a total 14,487 people across the globe made the choice not to buy any new clothes for three months. And now they’re back! This year they have made a slight change to the campaign due to the Coronavirus pandemic. Being aware that many small businesses and entrepreneurs have been affected and are suffering because of this, the way the campaign is running this year is changing slightly.
Slow Fashion Season organisers say “The aim of Slow Fashion Season has always been to raise awareness about the fashion industry and how you as a consumer play a role in it. As a consumer, you have the power to change the industry for the better. Our ultimate goal is that you, after three months, have installed a new habit and only make conscious fashion purchases. That is why we have adjusted the campaign to fit the current situation and instead of not buying anything new for three months, this year it’s all about making conscious choices. This includes supporting the small sustainable fashion labels that are going through a difficult time. But, always think twice before you buy.
The fashion industry is responsible for enormous amounts of water consumption (32 million Olympic size swimming pools per year) and CO2 emissions (8% of global greenhouse emissions - and growing fast). If 25,000 people participate, we will save the equivalent of up to 750 million litres of water and 2.5 million kilograms of CO2 emissions. Also, textile dyeing is the second largest polluter of clean water globally, only after agriculture. Then there is the enormous waste creation (148 million tons by 2030) and land use (115 million hectares by 2030), and we haven’t even started on labour conditions yet... Enough numbers, time for action.”
The rules: you are allowed to…
- Trade clothes
- Upcycle or DIY with your clothing
- Buying second-hand and vintage is perfectly okay
- Support sustainable, local, small fashion labels
Source on impact statistics: Pulse of the Fashion Industry 2017.
As a life long vintage wearer, Karen is honoured to be an Ambassador for the Slow Fashion Season and today she’s going to tell us all about it, and what being a Slow Fashion Season Ambassador means. We're also sharing some of her gorgeous vintage styling work below too!
“The Slow Fashion Season runs from June 21st to September 21st 2020, as an Ambassador I will be working to encouraged people though social media to sign up to the campaign and get involved, as well as organising events such as workshops to help people shop more sustainably. I’m also actively promoting and working with other sustainable fashionistas to get the message out to as many people as I can on my platform.
On my blog and IGTV I will be showing you how you can “shop your wardrobe” and wear what you already own in new ways, featuring small sustainable brands, showing you how you can mend clothing rather than throwing it away and lots of other tips to on how you can make more conscious choices during the 3 months of the season, and beyond!”
So how can we all be a part of the campaign?
Join Slow Fashion Season for the biggest crowd action to date and make conscious fashion choices from June 21st to September 21st 2020 together with 24,999 other people! They will provide you with enough tips and information that guides your throughout your Slow Fashion Season.
Follow Slow Fashion Season on Facebook and Instagram for updates on the the campaign and get involved!
View Karen's stylist page here.