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Model Agent POV: How Do I Get Scouted Online?
written by
Sarah Gabillia.
PART 2: HOW DO I GET SCOUTED ONLINE?
For the second part of our Model Agent POV series, we’re focusing on the key question: How do I get scouted online?
Billy (Stills Booker) and Lily (Actors Booker) share their insight into how agencies scout talent, what they look for online, and how to position yourself clearly.
YOUR ONLINE PRESENCE
When it comes to online scouting, social media often acts as a first point of contact between talent and agencies. How you use it matters.
BILLY: “When you’re thinking about being scouted online, it helps to treat your social media as a kind of digital portfolio; platforms like Instagram are very visual, which makes them useful for agents. We need to see you clearly, so bear in mind that you want everything to be authentic, we don't want to see any filters. We need to see what you actually look like.”
“If you post a lot about your personal life, it can be worth separating that from your modelling content in separate accounts, just because from an agent’s point of view, we want to be able to see you straight away without having to flick through 70 holiday snaps and getting very jealous of your time in Mallorca.”
The aim isn’t perfection, but visibility. Agents need to be able to understand your look quickly and accurately.
WHAT TO POST
Knowing what to share is just as important as posting regularly. Content doesn’t need to be overly produced, but it should be considered.
LILY: “When you’re posting, think about how clearly we can see you. Simple, natural images work best with clear headshots and some full-length shots, which are helpful so agencies can understand your proportions and where you might sit within their divisions.”
“It’s best to avoid anything overly provocative. Agencies are thinking about how you could be presented to clients, so clean, straightforward images tend to be the most useful.”
SCOUTING HASHTAGS
Many agencies actively scout talent through dedicated hashtags, which can be a simple but effective way to be seen.
LILY: “A lot of agencies have a ‘scout me’ hashtag. At Sandra Reynolds, we use #ScoutMeSR, and members of the team regularly check it to find potential new faces.”
Using relevant hashtags makes your profile discoverable to the people who are actively looking. While it’s not a guarantee, it does place your content in the right spaces and increases your chances of being seen organically.
FINDING YOUR NICHE
Understanding where you want to focus your efforts can also help guide what you post and how you present yourself.
BILLY:“If you’re interested in modelling, it can be useful to share short videos of your walk or simple movement, or if acting is more your focus, straight-to-camera clips, improvisation, or recorded script work can be really helpful.”
“It’s about giving agents enough information to understand where you might fit and what you’re working towards.”
Showing intent and direction can help agencies see how you might develop, rather than trying to appeal to every part of the industry at once.
SUMMARY
Being scouted isn’t about chasing trends or presenting a polished version of yourself; it’s about clarity, consistency, and making it easy for agents to understand who you are and where you might fit.
At Sandra Reynolds, scouting is about finding people we can genuinely support and represent long term. Whether that happens online, through social media, or in person, the same principles apply: clear presentation and authenticity.
For those already on our books, this reflects what we look for when developing and positioning talent. For those hoping to be scouted, hopefully this insight from our Bookers offers a practical framework for how to approach visibility in a more informed way.
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written by Sarah Gabillia.
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