Samantha has been a make-up artist for more than a decade. She was part of the UK M·A·C Pro team, often traveling for shows such as the Milan and Paris fashion weeks. She has worked with photographers including Tony McGee and Lord Snowdon. Her work has appeared in Harpers, Tatler, Brides, Elle, Cosmo, Company, The Sunday Times and Sunday Telegraph. Samantha has also worked with celebrities such as Paul McCartney, Peaches Geldof, Ashley Tisdale, Charlotte Church and Myleene Klass.
In 2008, Samantha began producing make-up tutorials on YouTube under the name, Pixiwoo. Her sister Nicola joined her soon after. Together, they have produced over five hundred videos for this channel. She also began another channel specifically to promote and provide information concerning her 'Real Techniques' brush line.