Silvina is a 50+ year old businesswomen, turned model, actress and life coach. Her life and career path have been all about letting go, adapting and changing. Taking this as an example, she inspires people to embrace their true selves and follow their dreams. She aims to help others make the changes they need to achieve their goals and be who they want to be.
Silvina graduated as a Statistician at 21, and founded her market research agency in Buenos Aires, which she successfully managed for almost 20 years. Her profession gave her the chance to travel the world and to work alongside top brands defining their marketing strategies.
Silvina's real dream was always to live in London and she finally decided to make the move a few years ago. Having just arrived in London, about to turn 50 and having considered the idea for many years, she decided to embrace her amazing white hair. She says ""to my surprise, along with the immediate time and money saving benefit, I started receiving compliments for my silver hair everywhere I went. But the deep, important thing was that I was really loving my new look, and that I was happy with my new real image. Embracing my greys made me value the benefits of ageing: Wisdom, experience and a sort of peaceful pride of the life I have created. I feel content when people make their dreams come true. If I can inspire one person to be their true self then I am happy, my mission is done".
60% 35+ aged audience
65% female audience