Carol-ann is a 55-year-old classic model who is enthusiastically growing out her grey hair. She is a beach lover, never caught without factor 50 SPF, passionate about fitness and healthy eating and thinks consistency is the key!
Carol-ann describes her signature look as "a beautiful scarf and comfortable footwear". She has a wonderful rapport with her followers, who are interested in age appropriate fashion, make up, hair issues, skincare for mature skin, menopause topics, travel and fitness for over 50's.
Carol-ann's audience is made up mostly of her peers (69% woman, mainly middle aged). The latter, mixed with Carol-ann's strict philosophy to only promote products she truly believes in, means her audience trust her and are highly engaged with her content.
Target city London
51% 35-54 aged audience
69% female audience
Health and fitness